Move the audience.Move the business.

How do you get an entire biopharmaceutical company in the zone?

Three products. A new indication launch. And an entire organization to inspire, align, and energize.

The challenge was to connect scientific innovation, business priorities, and the people responsible for moving it all forward—while creating a shared sense of purpose across the company.

Built around the theme In the Zone, I designed an expansive nine-screen stage environment inspired by the distinctive vertical packaging of the company's products. The flexible scenic design became a dynamic storytelling canvas, combining bold messaging, product content, and larger-than-life candid photography of employees across the organization.

The result was an immersive experience that put people at the center of the story—reinforcing the importance of innovation, collaboration, and exceptional execution.

One company. Many perspectives. Moving forward together.

Role: Creative Lead, Show Director & Scenic Design.

How do you celebrate a century of business without delivering a century of speeches?

We scripted a three-act experience—Past, Present, Future—bringing Ace Hardware's history to life through passionate retailer stories, senior leadership, dynamic media, evolving video scenery, audience participation, and a little help from Blue Man Group.

Part theatrical storytelling, part brand celebration, and entirely Ace. The experience brought together 8000+ attendees at Chicago's Wintrust Arena, with 4000+ more joining via live broadcast.

My role: Writer, Creative Lead, Show Director & Co-Executive Producer. More than a year of creative development, leadership collaboration, and bringing 100 years of history to one unforgettable stage.

How do you make dishwashers, laundry systems, and kitchen ranges the talk of a trade show?

You give them a starring role in a theatrical comedy inspired by “Desperate Housewives.”

For Bosch, we transformed a conventional exhibit into Sycamore Road, where four not-so-ordinary housewives revealed how innovative appliances had transformed their lives. A 12-minute, four-stage live performance blended sharp humor, memorable characters, audience participation, and some surprisingly entertaining product education.

The show delivered Bosch's messages about innovation, family lifestyle, and environmental responsibility without feeling like a sales pitch.

The results? Trade show leads more than doubled—from 4,700 to 10,000. Media presentations jumped from 38 to 68, all while annual sales increased.

Proof that even a dishwasher can steal the show.

How do you design a stage that captures the spirit of a city while welcoming performers from across Europe?

For the 2008 Eurovision Song Contest in Belgrade, Serbia, I created Confluence—a scenic concept combining moving architecture, emerging broadcast technology, and the cultural heritage of the host city.

Selected unanimously from an international field of anonymous submissions, the design won the competition to envision one of the world's largest live television spectacles.

The concept was subsequently adapted for production by Serbian broadcaster RTS, which also embraced the idea as the event's international identity: “Confluence of Sound.”

My role: Creative Concept & Award-Winning Scenic Design. An American designer, a Serbian stage, and an idea that became bigger than the scenery.